Morgan Lane
Digital Media Strategist
Email:
LinkedIn:
Morgan Lane is a senior at Anderson University where she is majoring in Communications with an emphasis in digital media. Her interest in digital media began when she started managing social media pages and editing videos in high school. After falling in love with social media, Morgan has had the opportunity to freelance with businesses, work on campus as a photographer and social media manager for campus recreation and fitness, and serve as a marketing intern with a local non-profit. Morgan aspires to pursue a career as a digital media strategist and help businesses establish strong bonds in their communities and reach their goals. When she is not busy creating a content calendar, she enjoys walking in nature with her dog.
Education
Anderson University - Anderson, SC
Bachelor of Arts in Communications, Cumulative GPA: 4.00/4.00
Areas of Emphasis: Digital Media, Expected graduation date: Spring 2023
Awards: Dean’s List Fall 2020, Spring 2021, Fall 2021, Spring 2022
Work Experience
August 2022 - Present
June 2022 - August 2022
January 2022 - Present
January 2022 - May 2022
January 2022 - March 2022
June 2021 - November 2021
IJM Anderson University Chapter
Social Media Coordinator
-
Handled strategic planning, content strategy, and execution of posts
-
Promoted events in collaboration with Publicity Coordinator
-
Created content according to IJM brand standards
Crawford
Digital Media Intern
-
Performed extensive market research for client projects and industries
-
Assisted with the development of marketing strategies and techniques for client projects
-
Worked closely with Senior Content Marketing Specialist to conduct competitive social media audits
Anderson University
Intramural Social Media Manager
• Managed social media accounts, provided updates of intramural sports and fitness classes
• Took pictures of intramural games and posted them on social media
•. Used Canva and Adobe Spark to create social media graphics
• Engaged with students to increase awareness of recreation available on campus
• Maintained and managed intramural website and posted sign ups and times
Hearts in Harmony Equine Therapy
Marketing Intern
• Maintained social media accounts, posting 3 pieces of engaging content per week
•. Used Canva and Adobe Spark to create social media graphics
• Wrote quarterly newsletter and organized the promotion of fundraising events
• Boosted website traffic by 51% by using cross platform marketing and SEO optimization
OCTI, LLC
Application Tester and Content Creator
-
Interacted with 300+ users daily
-
Worked collaboratively with a team to provide feedback on app processes
-
Identified, documented, and reported bugs leading to improved user experience in app
Psychological Therapy Services
Digital Marketing Intern
-
Created a website on WordPress and wrote 500-word, SEO blogs weekly
-
Updated and maintained website information
-
Created a weekly content calendar and posted 3 pieces of engaging content per week
Leadership & Other Affilations
Anderson University PRSSA, President
-
Directed overall chapter operations, motivated and lead executive board and members, established goals and objectives for the chapter, assisted treasurer in collecting dues
Anderson University PRSSA, Secretary & Treasurer
-
Recorded and distributed minutes of membership and executive board meetings, maintained record of active members, scheduled and secured meeting places
-
Prepared chapter’s annual budget provided financial reports, reminded members of national dues, disbursed chapter funds with proper approval
Other Affiliations: Pangea.app (Top Emerging Talent Winter 2022)
Skills & Interests
Skills: Squarespace, AP Style, Microsoft Office, Facebook, Instagram, Twitter, Pinterest
Interests: Content creation, photography, blogging, videography
Let's Get
Social
